Rebranding campaign targets 17m Nigerians in Diaspora
The Minister of Information and Communications, Prof. Dora Akunyili, has said that the rebranding campaign of the Federal Government would be sold to the 17 million Nigerians in the Diaspora, to enhance their renewed confidence in the country.
Akunyili, who said this in a speech titled ‘Re-branding Nigeria: The role of the Church” at the Synod of the Anglican Diocese of Enugu held at the Cathedral of The Good Shepherd on Saturday, said that the campaign would encompass the courteous treatment of Nigerians by foreign governments and change the negative perception of the country. She stressed that the negative perception was foisted on the country by the international community and the bad attitude of some Nigerians in addition to the failure of leadership.She also charged clerics to stress the importance of good governance, transparency, accountability and honesty in public office as well as discipline, respect for human life and dignity and a corrupt-free society in their environment.
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